Pandora App Data Sharing - Under Federal Scrutiny

A security researcher's findings have amplified existing federal scrutiny into mobile app data practices.

The study focused on Pandora, revealing the music service transmits user details in bulk to advertising networks.

These disclosures come amid a known grand jury investigation, which Pandora acknowledged in a recent regulatory filing.

While the company states it is not a direct target, the research underscores the scale of personal data flows to third parties.

Federal prosecutors in New Jersey are examining whether such data sharing violates the law.

The investigation appears to encompass multiple application developers on major mobile platforms.

Pandora has declined to comment further on the ongoing legal proceedings.A researcher's investigation reveals the Pandora app transmits a substantial stream of user data to advertising networks.

This data sharing involves multiple third-party advertising libraries embedded within the application.

Information such as precise GPS location, birth date, gender, and postal code is reportedly sent to partners like AdMarvel and AdMob.

Additional libraries, including Medialets, are said to access even more detailed device and network information.

This can include altitude, bearing, device type, and the user's current IP address.

The researcher suggests many app developers may be unaware of the privacy implications of these integrated libraries.

Developers might simply focus on revenue per ad impression, not the potential data leakage occurring in the background.

While individual data points may seem harmless, their aggregation can paint a detailed portrait of a user's life.

This level of pervasive data collection was described by the researcher as having an "Orwellian" feel.

It is likely not a case of developers deliberately conspiring with advertisers to harvest data.

Often, the advertising code is supplied directly by the network and integrated without deep scrutiny of its full functionality.

The situation highlights the complex privacy challenges within the common app monetization model.

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