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VeriSign Seal Acquisition: Symantec's Strategic Shift
The iconic checkmark seal once symbolized robust SSL security for online transactions. VeriSign built a business around licensing this trust mark to e-commerce sites, with studies showing it boosted consumer confidence and increased sales. Yet, the core SSL certificate market was slowing, prompting a strategic shift. VeriSign announced plans to vastly expand the seal's use to non-transactional...
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